Libertas InsurancePrivacy Policy ← Back to quote

Privacy Policy

The short version

Libertas Insurance is a licensed independent insurance broker. When you ask for a quote, we collect the information needed to shop your coverage with our carrier panel, and we share that information with the carriers and the data providers used to rate your policy.

This summary is a courtesy and is not a substitute for the full policy below.

1. Who We Are

The party responsible for your information under this Policy.

This Privacy Policy is issued by Libertas Group, LLC, doing business as Libertas Insurance ("Libertas," "we," "us," or "our"). Libertas is a licensed independent insurance producer (also called a broker or agency).

This Policy applies to information we collect through our website at libertasinsurance.com and its subdomains (including quote.libertasinsurance.com), our AI-assisted chat, our online quote forms, our checkout/bind page, and any voice, text, or email communications you have with us. It also applies to information we receive about you from carriers, data providers, and other third parties when we are shopping or servicing coverage for you.

2. Information We Collect

The categories of personal information that flow through our quoting, binding, and service workflows.

Information you provide directly

Information we collect automatically

Information we receive from third parties

We do not collect Social Security numbers in the quote flow. Some carriers may request the last four digits of an SSN at the bind step; if that happens, the request comes from the carrier, not from us, and we transmit the value to the carrier without retaining it as standalone data.

3. Where We Get It

The pipelines through which your information reaches us.

4. How We Use Your Information

Every purpose for which we process your personal information.

5. How We Share Your Information

Who we disclose your personal information to, and why.

Insurance carriers in our panel

To shop and bind your coverage, we send your application information to one or more carriers in our panel. The current panel includes nationally rated carriers such as Travelers, Liberty Mutual, Safeco, Progressive, National General, Foremost, Mercury, Bristol West, Allied Trust, Germania, Hartford, Allstate, Tower Hill, Orion180, and Porch Insurance, among others. The exact set we shop depends on your state, the product (auto, home, etc.), and the carrier's appetite. The current list is available on request.

Data and rating providers

To rate accurately, we share targeted information with licensed providers of motor vehicle records, property data, credit-based insurance scores, and loss history. These providers are contractually limited to using the information for our quoting purpose.

Service providers

We rely on third parties to host our website, send transactional emails, send text messages, store data, process payment, and provide AI services that power our chat. These providers process personal information only on our behalf and only for the services we have engaged them to provide.

Affiliates and successors

We may share information with an affiliated entity or with a successor entity in the event of a corporate merger, acquisition, financing, reorganization, bankruptcy, or sale of assets. We will require the recipient to honor this Policy with respect to your information.

Legal and safety

We may disclose information when required by subpoena, court order, regulatory request, or other legal process, or when we believe in good faith that disclosure is necessary to protect our rights, your safety, the safety of others, or to investigate fraud.

With your direction

If you authorize us to share your information with another party — for example, your mortgage lender or a co-applicant — we will do so consistent with your authorization.

We do not sell your personal information. We do not rent, license, or otherwise commercialize your personal information for the benefit of third parties unrelated to your insurance.

6. AI-Assisted Service

How we use artificial intelligence in our quoting workflow, and what that means for your information.

Parts of our quote intake are handled by an AI-assisted conversation. When you chat with us at libertasinsurance.com or quote.libertasinsurance.com, your messages are processed by an AI system that asks for the information needed to quote your coverage. A licensed Libertas Insurance agent reviews every bind request before any policy is issued, and is responsible for the final policy quoted to you.

What this means for your information

Automated decision-making

Libertas does not use the AI to make final underwriting decisions. Underwriting decisions — whether to offer you coverage, at what price, and on what terms — are made by the insurance carriers, who use their own rating algorithms (which may themselves rely on automated processing). The credit-based insurance score that influences your rate is generated by a third-party scoring model. You have the right to ask any carrier that declines you for the reasons under the Fair Credit Reporting Act and your state's insurance code.

7. Consumer Reports & Your Authorization

What you authorize when you ask us for a quote.

When you provide us with information sufficient to identify you and ask us to prepare an insurance quote — including by completing our chat, our quote form, or by giving us this information by phone — you authorize Libertas and the carriers we shop with to obtain "consumer reports" about you, including:

Under the federal Fair Credit Reporting Act (FCRA) and equivalent state laws, you have the right to:

If you would like us to help you understand a consumer-report-driven decision, please contact us at (254) 304-5173 or service@libertasinsurance.com.

8. Calls, Texts, and Emails

How and when we contact you, your consent, and how to opt out.

Service communications

By providing us with your phone number or email address in our quote flow, you consent to receive service-related communications from Libertas Insurance about your quote, your policy, billing, claims, renewals, and similar matters. These communications may be delivered by email, text message (SMS), or voice call, including by automated systems and prerecorded messages. Service communications are not "marketing" and do not require separate consent.

Marketing communications

We may also send marketing communications about coverage, education, and offers, by email, text, or voice. By providing your contact information in our quote flow you consent to receive marketing communications about insurance products Libertas offers. Consent is not a condition of purchasing any insurance product. You can opt out at any time at no cost:

Quote follow-up sequences

If you start a quote and leave before finishing, or your final rates arrive after you leave, we may send a short, limited series of follow-up emails and/or texts with your quoted numbers and a secure link back to your quote. The series stops immediately when you bind, when it runs its course, or when you opt out — whichever comes first. Every message identifies Libertas Insurance, and every text supports STOP. We honor all opt-outs promptly and in all cases within ten (10) business days.

Message rates

Standard message and data rates from your wireless carrier may apply. Libertas does not charge for service or marketing texts. Message frequency varies based on your quote and policy activity.

Call recording

For training, quality, and compliance purposes, we may record telephone calls with Libertas staff. We will disclose recording at the start of the call where required by the law of your state. If you do not consent to recording, please tell us at the start of the call and we will conduct the call without recording, accept a written communication instead, or end the call.

9. Cookies and Online Tracking

What we set on your device and what we do with it.

Our websites use cookies and similar technologies (such as localStorage and sessionStorage) to make the quote flow work and to remember your progress.

Categories we use

Do Not Track

Our site does not currently respond to "Do Not Track" browser signals because no consensus standard exists for how they should be honored. We will, however, honor a "Global Privacy Control" (GPC) signal from your browser as an opt-out request to the extent required by your state's privacy law.

10. How We Protect Your Information

Our administrative, technical, and physical safeguards.

We use administrative, technical, and physical safeguards designed to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These include:

No method of transmission or storage is perfectly secure. We cannot guarantee absolute security. If a breach of unencrypted personal information occurs, we will notify affected individuals consistent with applicable state data-breach notification laws.

11. How Long We Keep Your Information

Retention by category and purpose.

We retain personal information only as long as we have a business or legal reason to do so. The principal retention buckets are:

CategoryDefault retention
Active customer policy records (including coverage details, payment records, and policy documents)For the life of the customer relationship plus seven (7) years after termination, consistent with applicable state insurance producer record-keeping rules and the longest applicable carrier requirement.
Quote records (including AI chat transcripts) where no policy was boundUp to twenty-four (24) months from the last interaction, after which we delete or de-identify, unless we are required to keep them longer by law or by an open complaint, claim, or dispute.
Payment ciphertext for binds in progressDeleted promptly after the carrier has accepted payment, or after fourteen (14) days if the bind is abandoned, whichever comes first.
Communications records (emails, texts, call recordings)The longer of (a) seven (7) years from the date of the communication or (b) the duration of any open dispute, complaint, or claim.
Marketing-list contact informationUntil you opt out, plus thirty (30) days for suppression-list purposes.
Website analytics, server logs, and security event logsUp to thirteen (13) months.

If you ask us to delete your information and we are legally required to keep it longer, we will tell you the basis and the period.

12. Your Privacy Rights

What you can ask us to do with your personal information.

Rights available to everyone

Regardless of where you live, you can ask us to:

To make a request, email service@libertasinsurance.com with the words "Privacy Request" in the subject line, or call (254) 304-5173. We will verify your identity before acting on requests that involve sensitive information.

California residents

If you are a California resident, you have additional rights under the California Consumer Privacy Act and the California Privacy Rights Act, including the right to know the specific categories and pieces of personal information we have collected about you, the right to delete personal information (subject to insurance-record exceptions), the right to correct inaccurate information, the right to opt out of any "sale" or "sharing" of personal information (we do not engage in either), and the right to limit our use of "sensitive personal information" (we use sensitive personal information only for the purposes permitted by California law without a separate opt-in). To exercise California rights, use the contact methods above. We will not discriminate against you for exercising California rights.

Other state residents

If you live in another state that has enacted a comprehensive consumer privacy law (such as Colorado, Connecticut, Virginia, Utah, Oregon, Montana, Tennessee, Florida, Iowa, Indiana, Delaware, New Jersey, New Hampshire, Maryland, or others), please reach out using the contact information above and we will treat your request consistent with the rights granted by your state's law.

Note that insurance is a heavily regulated industry. Some state privacy laws specifically exempt information processed under the Gramm-Leach-Bliley Act, the Fair Credit Reporting Act, or your state's insurance code. Where an exemption applies, we will honor whichever framework gives you the most protection.

13. Gramm-Leach-Bliley Privacy Notice

Federally required notice for financial institutions.

FACTS — What does Libertas Insurance do with your personal information?
Why?Financial companies choose how they share your personal information. Federal law gives consumers the right to limit some but not all sharing. Federal law also requires us to tell you how we collect, share, and protect your personal information. Please read this notice carefully to understand what we do.
What?The types of personal information we collect and share depend on the product or service you have with us. This information can include name and contact information, date of birth, Social Security number (when required), driving history, property information, payment information, credit-based insurance score, and prior claims information.
How?All financial companies need to share customers' personal information to run their everyday business. In the section below, we list the reasons financial companies can share their customers' personal information, the reasons Libertas Insurance chooses to share, and whether you can limit this sharing.
Reasons we can share your personal informationDoes Libertas share?Can you limit?
For our everyday business purposes — such as to process your transactions, maintain your account, respond to court orders and legal investigations, or report to credit bureausYesNo
For our marketing purposes — to offer our products and services to youYesYes (see Section 8)
For joint marketing with other financial companiesNoNot applicable
For our affiliates' everyday business purposes — information about your transactions and experiencesNoNot applicable
For our affiliates' everyday business purposes — information about your creditworthinessNoNot applicable
For our affiliates to market to youNoNot applicable
For nonaffiliates to market to youNoNot applicable

To limit our sharing for marketing purposes: follow the opt-out steps in Section 8 of this Policy, or contact us as described in Section 16.

14. Children's Privacy

We do not knowingly collect information from children under 18.

Our services are intended for individuals who are at least 18 years old. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe your child has provided personal information to us, please contact us so we can delete it. If we learn that we have collected personal information from a child under 18 without verifiable parental consent, we will delete it promptly.

Some auto insurance products require listing household drivers under 18. Where that information is required, we collect it from the parent or guardian, not from the minor.

15. Changes to This Policy

How we keep this Policy current.

We may update this Policy from time to time to reflect changes in our practices, our service providers, applicable law, or for clarity. The "Last updated" date at the top of this page will indicate when the most recent version was published. Material changes — for example, new categories of personal information collected, new categories of recipients, or new uses materially different from those described here — will be highlighted on the site and, where required by law, communicated to you directly.

Continued use of our website or our services after the "Effective" date of an updated Policy constitutes your acceptance of the updated Policy.

16. How to Reach Us

Privacy questions, requests, and complaints.

If you have any question about this Privacy Policy, want to exercise a privacy right described above, or want to make a privacy complaint, please contact us using any of the methods below. We will acknowledge privacy requests within 10 business days and substantively respond within 45 days (or longer where permitted by law if a request is complex, in which case we will let you know).

Libertas Insurance — Privacy Office

Libertas Group, LLC dba Libertas Insurance · NPN 20767295

Emailservice@libertasinsurance.com
Subject: Privacy Request
MailLibertas Insurance
Privacy Office
210 N 6th St
Waco, TX 76701

If you are not satisfied with our response, you may contact your state insurance regulator or state attorney general's office. California residents may also contact the California Privacy Protection Agency at cppa.ca.gov.

This Privacy Policy was last updated on June 11, 2026.